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SERATO / ABLETON UPDATE

20.10.2009 (12:40 pm) – Filed under: NEWS

 

 

 

 

 

 

Many years ago, in a time before email, intranet and even wordprocessors, business survived on inter-office memos. In my employers case, memo pads were issued, and one particular guy took great delight in utilising these triplicate copy pads to the max. It came to a head one day when he actually sent a memo about a memo he was going to send next week. Needless to say, the scorn I heaped upon him did at the very least stop the ridiculous amount of pointless paper spewing from his tiny office. And I was immediately reminded of this when Serato yesterday posted an announcement… errr about an announcement they are going to make in January.

Here’s what they say, or don’t as the case may be.

ABLETON AND SERATO
At the BPM show in 2008, Ableton and Serato announced a creative partnership. One year later, we’re hard at work to make our products play nice together, and we’re gearing up for a big unveiling on January 14, 2010, at the winter NAMM show in Aneheim, California. Keep your eyes peeled on www.serato.com and www.ableton.com for more news.

We’re not letting the cat out of the bag just yet, other than to say if you own Ableton Live, and any of the DJ products that use Serato software, get ready to unleash your creativity in 2010!

So while I often refer to the announcement as alleged and mythical and generally mock Serato for the somewhat pre-emptive money shot, I know it’s very real and will probably be everything you want it to be. Exactly what it is will have to wait until January 2010.

Taken From Skratchworx.com

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